Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title FAQs on Online research
Source Marketing Research, 10, 4, pp. 45-48
Year 1998
Database ProQuest
Access date 21.07.2004
Abstract In an effort to better understand the strengths and limitations of online research, The Council of American Survey Research Organizations - through the efforts of its Internet Committee - has produced a list of questions and answers about the process of online research. Answers for a number of questions are provided, including: 1. What are the available methods for online surveys? 2. Can Internet chat replace focus groups? 3. How quickly can a project be fielded? 4. What is a reasonable length for an online survey? 5. What are cookies?
Access/Direct link ProQuest (full text)
Year of publication1998
Bibliographic typeJournal article
Print

Web survey bibliography - Marketing/business (336)

Page:
Page: